The AI system your sales team actually runs on.

Outbound with the instincts of your best rainmaker and the depth of your best analyst.

Paraden is the intelligence layer between your sales team and the CRM they already use. Our first product, Paraden ARIA, does the considered work of a senior salesperson, at the scale of a team.

Get early access →See how it works

Currently in pilot. Opening to a small group in 2026.

ARIA researching

Anika Patel

VP Sales

NORTHWIND INDUSTRIAL · MANUFACTURING

ICP fit

91%

This week

Switched to direct distribution last week

Hiring three regional sales reps

CFO commentary on H2 priorities

Auto-rotating · click a tab

In private pilotReads and writes your CRMNo templates, everComposed at send time

What we build

An intelligence layer. Not another tool in the stack.

Paraden ARIA plugs into the CRM your team already runs. It does not replace it. It sits between the team and the pipeline and does the work a thoughtful senior salesperson would, if they had the hours.

IsAn agent system with a reasoning core that reads, thinks, and writes.

Is notA CRM. ARIA works alongside Salesforce, HubSpot, or Pipedrive.

Is notA chatbot or a copilot. Nobody has to prompt it.

Is notIndustry specific. Built for any B2B team that runs outbound.

The system

A reasoning core, specialist agents, one console.

Paraden ARIA is built as an architecture, not a single model. A universal intelligence does the thinking. Specialist agents do the work. Your team shapes all of it from one place.

The reasoning core

Eve

The universal intelligence. She reads the prospect, the market, and your playbook, then composes the message. Same core for every client, scoped per client when she acts.

For your team every message reflects your voice and your playbook, never a generic template.

Specialist agents

Worker Bees

Deployed per client. They orchestrate research, composition, sequencing, reply detection, and re-engagement. They act so Eve can think.

For your team nothing falls through the cracks, and nothing waits on a person to remember it.

The console

Master Control

Where you shape methodology, examples, and tone of voice, and see what is in play. Each client edits their own, with no engineering help.

For your team you own the playbook. No engineering, no waiting on us.

Live composition

An hour of work, in seconds.

Eve does the research a thoughtful salesperson would, every time. She reads the company, this week's news, the last three notes to this contact, and your playbook. Then she writes.

No two messages are the same. None of them sound like a template, because none of them are.

Paraden ARIA

What ARIA actually does for your pipeline.

Two things are different about how ARIA works. The rest sits quietly around them, doing the operational job a senior salesperson would, if they had the hours.

Writes in your voice the moment it sends. Never a template with a name swapped in.
Runs multi-step sequences that read what came before, adapt, and stay considered.

And around that

Researches each prospect: company, role, market, signals from this week
Scores every contact against your ideal customer profile
Detects and classifies inbound replies, manages contact status
Re-engages cold contacts on rotation with fresh methodology each time
Drafts LinkedIn alongside email, and reports what is working

Questions

What sales leaders ask us.

Straight answers, no theatre. Anything we have missed, ask us at [email protected].

Will this replace our CRM?

No. ARIA reads from and writes to the CRM you already run, Salesforce, HubSpot and Pipedrive among them. Your pipeline stays where it is. ARIA does the research, the writing and the upkeep around it.

How much control does my team keep?

All of it. Master Control is where your team sets the methodology, the examples and the tone of voice ARIA works from, and sees everything in play. You own the playbook; ARIA follows it.

Will the emails feel automated?

That is the test every message has to pass. Nothing is sent from a template. Eve reads the company, the role, the market and this week's signals, then composes for that one recipient at send time. Follow-ups read what came before and adapt.

What happens to the data ARIA touches?

ARIA processes business contact data only, under UK GDPR, with every client's data fully isolated. Nothing is sold, and nothing is shared between clients. Exactly how we handle it is published in plain language in our trust and legal centre.

Who is it for?

Any B2B team that runs outbound alongside a CRM. ARIA is industry agnostic by design; the methodology it follows is yours, whatever you sell.

How do we get in?

ARIA is in private pilot, opening to a small group of teams through 2026. Reserve a spot below and we will be in touch the moment one opens. Founding teams get preferential pricing and a direct line to the people building it.

Get in early

Reserve your team's spot.

We are opening ARIA to a small group of teams through 2026. Tell us about yours and we will be in touch the moment a pilot slot opens.

First access when pilot slots open in 2026
Preferential founding pricing for early teams
A direct line to the team building ARIA, through your pilot